Background

Farmforte is an
impact oriented value
chain development firm

Farmforte is an
impact oriented value
chain development firm

focused on creating novel solutions to existing problems in the African Agriculture landscape and transforming them to economic opportunities.

Farmforte was founded on the motivation derived from several years of research and data collection on the Agricultural landscape in West Africa. With a belief that Africa holds the key to meeting the increasing global demand for food, Farmforte is creating outstanding solutions that would impact the food chain globally both now and in years to come by unlocking the potential of the agricultural sector.

old Logo
New Logo

The Challenge

When the firm approached Check DC, it was a successful business that its approach to agriculture had been lauded for its uniqueness. This was as a result of the fact that they played across the value chain of specific well researched agricultural produce types, in which Nigeria has an unmatched comparative advantage.

The company was not actively promoting how its unique operations and values benefited the community. Seeking to grow the company’s visibility, they sought our assistance in bringing the company’s unique value to the forefront of their marketing efforts through a refreshed brand.

Logo
ORIGINAL TYPEFACE
EDITS TO THE TYPEFACE

Kerning

Curved Edges

Height Adjustment

The Solution

We began the rebrand project with an assessment that involved meeting with the Farmforte’s Co-Founder Osayi Osazuwa, conducting interviews with current clients and partners, researching competitors and their products.

Three Rings

Wind Mill

The new Farmforte brand mark is designed to depict a combination of two key elements:

  1. Three Rings: Symbolizing the three entities brought together by Farmforte for global impact. Investors, Smallholder farmers and Farmforte

  2. Wind Mill: Symbolizing the use of innovative systems as well as tech to improve the yield of smallholder famers in order to compete on the global landscape.

The new Farmforte brand mark is designed to depict a combination of two key elements:

  1. Three Rings: Symbolizing the three entities brought together by Farmforte for global impact. Investors, Smallholder farmers and Farmforte

  2. Wind Mill: Symbolizing the use of innovative systems as well as tech to improve the yield of smallholder famers in order to compete on the global landscape.

The logo

#1d3b2d

RGB: 29 // 59 // 45

#8dc63f

RGB: 141 // 198 // 63

#e67e22

RGB: 230 // 126 // 34

#2bb673

RGB: 43 // 182 // 115

#b1ddce

RGB: 177 // 221 // 206

We developed a bright and vibrant color palette consisting primarily of green, lemon and orange. The wordmark was initially developed with Harabara Mais type face and then edited while the brand’s font is Avenir.

Brand Font
Farmforte (Nigeria) Office - Check DC Brand Implementation
Farmforte team at Fruit Logistica 2018 - Check DC Brand Implementation
Farmforte team at Fruit Logistica 2018 - Check DC Brand Implementation
Farmforte team at Fruit Logistica 2019 - Check DC Brand Implementation